Led the production of a global FILA campaign to launch their 2019 collection “Explore”, which resulted in a 36% click-through-rate to FILA's e-commerce, three Awwwards, FWA of the day, Webpick of the Day by Communication Arts, and coverage in Highsnobiety, Hypebeast, and Teen Vogue.

The Fabricant is a Dutch, digital-only fashion startup that is out to disrupt the fashion industry. I worked closely with their producer to lead our teams in designing and building an MVP (in 6 weeks) and later on a Beta version of the world's first digital-only fashion marketplace—LEELA. The platform saw an average session duration of 3:30 minutes and won the CSS Design Awards for UI Design, UX Design, and Innovation, an FWA of the Day, an Awwwards for Mobile Excellence, the fashion category at the DDA, and obtained worldwide media coverage.

Led the creation of Otrium's 2022 Impact Report, showcasing the company's sustainability impact metrics in an engaging and fun way. The team crafted the report narrative, designed and built the site, and created generative AI assets to tie the story together and bring it to life. In the first two weeks, the report received over 500 readers per day and 1400 customers signed up to take part in Otrium's offering. On top of that, 35 fashion brands reached out to sell their clothes on Otrium. Rewarding the craftsmanship going into the site, the site received an Honorable mention at the Awwwards website awards.

Scrambled is a digital food content studio based in Amsterdam. In 2019 I led our team in creating their new brand identity, working closely with the client's team through a series of collaborative workshops, and daily discussions to figure out what sets their brand apart from the competition.

I led the internal team, all supporting vendors, and facilitated client relationships across a monthly retainer and multiple projects on the account between 2018-2023, providing services in digital strategy, design, and development. In 2020 I led the migration project of the website to Storyblok CMS, resulting in an 85% decrease in yearly cost for the client and a 50% site speed improvement.

Fashion for Good started as an innovation hub in Amsterdam, then moved on as a startup accelerator in Silicon Valley, with the mission to become a global initiative to inspire change and drive the collective movement to make fashion a force for good.

In 2018 I took the lead for the retainer project between Your Majesty and Fashion for Good, consulting them on all digital initiatives. Aside from the retainer I led the projects of translating their rebrand to their website and designing and developing the online home for their new museum opening together with a series of digital education stations throughout the physical space.

Cabiner is a Dutch startup that offers trekking to and overnight stays in off-the-grid, sustainably built cabins. I led a small, agile team that collaborated with the client and delivered their new visual brand identity in only 3 weeks, earning a mention in Communication Arts.

Together with Bandstand London and Your Majesty's lead producer, I led our team in building the digital flagship and bringing a generative brand identity to life for Newcastle Helix - a global, sustainable center for urban innovation in Newcastle.

Led the digitization and integration project of Dopper’s Changemaker Challenge Junior initiative—enabling more than 30,000 kids and 600 schools from around the world to learn more about Dopper's mission to rid the world of single-use plastic, get inspired, and sign up for the innovation challenge.

Together with Your Majesty's lead producer and McCann New York, I steered our team in designing and developing the Universal Love website for MGM Resorts Las Vegas, in anticipation of the launch of an album of wedding songs re-imagined for the LGBTQ community–earning both our teams a Clio Gold Award.